Excellent personalized service. The owner will give you personal advice on what needs to be done to your vehicle, without trying to add things you don't need. He's down to earth and has great customer service. The Coopers he sold me out lasted, both the performance and wear, of the stock Michelin's I had.Prices are the best around! Seriously, he's a wholesaler, he WILL beat anyone on prices. I checked everywhere too. (He doesn't charge you for all the petty small things, so there are no hidden costs)Fast service, even being the weekend post-Thanksgiving! The place is a small hole-in-the-wall, but the deal with high volumes. This is my second set of tires purchased from here, and the only person my family will use.